15ichie✳

A PERSONAL INDEX OF SMALL WORLDS.
FOR THE BEAUTIFULLY UNREPEATABLE.

SOMEWHERE BETWEEN ZEN & THE ABSURD.

A BERRYGOODMOMENT.

go on, give it a nudge

いちごいちえ — ONE TIME, ONE MEETING.

A little Zen. A little cosmic nonsense.
A strawberry holding it all together.
Somehow, you ended up here. Lovely.

Make a little moment THERE’S A STORY BELOW

01 / A NAME WITH A FEW LAYERS

It started with
a little wordplay.

Some names come from a brainstorm.
This one comes from two numbers,
a fruit, and a very good philosophy.

ICHIJapanese for one.

GOJapanese for five.

Strawberry

ICHIGOJapanese for “oh, that’s clever.”
(Okay, it means strawberry.)

一期一会ICHIGO ICHIE

Once in a lifetime.
Even if it’s just Tuesday.

One time, one meeting. A Japanese reminder that this exact moment, with these people, will never happen quite like this again.

So here’s to the little things. The unexpected detours.
The tab you’re very glad you opened.

02 / A SOFT SPOT. A SOLID CENTRE.

DO NO HARM.
LEAVE A
LITTLE light.

One commandment.
Plenty of room to play.

01

Pay attention.

The world is doing something remarkable.
It rarely sends a notification.

02

Hold things lightly.

You can’t choose every wave.
You can choose how you meet it.

A LITTLE STOIC STEADINESS.
03

Keep the wonder.

Not everything needs an explanation.
Especially the strawberry in orbit.

03 / GOOD COMPANY FOR YOUR MIND.

NOW IS
THE good
PART.

A little attention. A little steadiness.
Or some highly necessary nonsense.

ORIGINAL LITTLE THOUGHTS. NO ANCIENT QUOTES IN DISGUISE.

15ichie ✳ADMIT ONE
TO RIGHT NOW

A PLAYFUL LITTLE THOUGHT

You didn’t come
this far to be
this serious.

Consider this your permission slip.

ONE OF ONE.

A tiny souvenir of being here.

STILL RIPENING. ALREADY A LITTLE SWEET.

A little quieter.
A little brighter.

That’s all a small world needs to be.
Thanks for spending a moment in ours.

またね。

UNTIL OUR NEXT FIRST TIME.

A LITTLE ZEN / NO DESTINATION REQUIRED

Just be here.

Nothing to achieve. Nothing to catch up on.
One easy breath, at your own pace.

A ten-second detour from everything.

NO PERFECT WAY TO DO THIS.

YOU FOUND THE COSMIC DEPARTMENT.

42

The answer to life, the universe,
and this suspiciously philosophical strawberry.

The question is where things get interesting.
Until then: be kind. Stay curious. Don’t panic.

WITH A KNOWING NOD TO DOUGLAS ADAMS.